Hella Good Marketing

Is Your Marketing Working As Hard As You Are?

You know marketing is important, but it’s time-consuming, overwhelming, and most of the time just not your thing. Without a plan, the way your brand shows up gets inconsistent and the way people see you suffers.

Hella Good Marketing provides high-level strategy, hands-on direction, and team training so you can stop guessing, stay focused, and make your marketing work. Get trusted guidance, steady support, and the structure you need to finally market with intention, not guesswork.

Consistent plans, reliable systems & measurable forward motion

Whether you need a marketing leader, a gameplan to execute yourself, or training for your team, we’ve got options to help you set direction, focus your efforts, and move your marketing forward with clarity and consistency.

Executive-level embedded marketing leadership without the full-time hire

  • 6–12 month engagement for lasting impact
  • Embedded leadership and collaboration
  • End-to-end marketing ownership
  • Decision-making authority and accountability
  • Proactive planning and problem solving
  • Hands-on execution when needed
  • Access to vetted marketing specialists for execution

Senior-level marketing planning, priority-setting, and team direction

  • 12-month engagement for consistent oversight
  • Kickoff + annual plan tailored to your goals
  • Quick wins for immediate impact
  • Operational alignment and systems that make life easier
  • Structured meeting cadence for sustained progress
  • Quarterly reporting + course correction
  • Team oversight
  • Strategic guidance based on audience and goals
  • Referrals to vetted specialists

Hands-on group coaching and training for your team

  • 6-month program with bi-weekly sessions that build skills and confidence
  • Apply concepts immediately through exercises, templates, and assignments
  • Receive guidance and progress tracking to ensure consistent improvement
  • Focus on campaigns, content, analytics, or strategy for faster results
  • Empower your team to take ownership and reduce external support
  • Pair with a Strategy Lead package to maximize results

Making an impact for 50+ organizations

How It Works

Start smart

Share your goals and challenges so we understand your organization, audience, and priorities.

Get your playbook

Receive a tailored marketing roadmap to guide strategy, execution, and quick changes.

Win fast

Feel clarity and relief as we take action, guide your team, and bring plans to life.

Score big

See your marketing gain momentum, deliver results, and drive measurable growth.

Time back in your day

Peace of mind

Marketing confidence

Support without the burnout

Marketing. Handled.

Ready for your marketing to feel lighter, smarter, and more aligned with what actually matters to you? We’ve got you covered. You’ll never feel more relieved — or prouder of your marketing.


Joy and her team are exceptional at meeting clients where they are and jumping in to find solutions for their unique marketing needs. Working with our organization at times required creativity and out-of-the-box thinking, and they were ready to help at every turn!

Julie Harris Communications Director City of Somerset, Kentucky

Hella Good Marketing stepped in at the 11th hour as we were launching our first-ever virtual book festival during a pandemic, and immediately began shaping our strong - but somewhat disorganized - content into a fabulous marketing campaign. I'm indebted to them for their strategic minds, expertise, and marketing savvy.

Joy Pope Executive Director Decatur Book Festival

Look, technical ability is important... don’t get me wrong. Hella Good Marketing checks off all the boxes there. They're bright, strategic, and analytical. Anyone who's considering hiring or working with this team needs to understand they're getting the highest quality talent out there today.

Colby Hall Executive Director Shaping Our Appalachian Region (SOAR)

Unlock the Freebie Vault

No strings attached. Just practical tools to help you get your marketing on track.

2025 Marketing Budget Guide

Calculate how much to spend on your marketing tools and team. No email required.

Marketing Strategy Checklist

See the plug-and-play plan for prioritizing your marketing. No email required.

Marketing School Blog

Fresh insights on what’s new and worth doing in the world of modern marketing.