Get off the marketing struggle bus
Small teams struggle with an endless marketing to-do list, but don’t have the money to pay for full time help. This is Hella Good Marketing’s sweet spot. We match you with fractional specialists to execute your marketing for you — at a fraction of the cost.
Websites
Someone to create, update, and maintain your online presence
Content
Someone to write copy for your website, emails, and blog
Email marketing
Someone to hit the send button
Graphic design
Someone to create brand-consistent graphics across your channels
Social media
Someone to post and engage with content
Google Ads
Someone to set up and run your search ads
What's the status quo costing you?
Do you find yourself wishing you had an extra set of hands? Do you constantly come up with great ideas for your marketing, but never have the time or know-how to make them a reality? Do you beat yourself up for missing deadlines and goals? Is doing everything yourself wearing on your relationships with your boss and coworkers? Are you getting up earlier and staying later at your desk only to find your to-do list never gets smaller? How much time have you spent still being disappointed by marketing efforts that don’t deliver? Is it worth the deteriorating relationships, energy, and motivation?
What you'll get
Swagger
Consistent marketing is going to make your brand look good — and your partners and competitors are going to notice.
Peace of mind
No more worrying about your marketing going out late, not at all, or wrong again.
Elbow room
You'll get out of the weeds of day-to-day marketing execution and get hours of your working life back.
More pocket money
Pay less than you would for a full-time employee or a traditional agency.
How it works
Schedule a conversation
Tell us all about your marketing pain points and where you can use the most help.
Complete a marketing assessment
We'll complete a paid assessment of your existing marketing strategy, tools, and assets. At the end of 30 days, we'll give you a checklist of action items.
Hire us to help
Our subscription services allow you to retain the services of our fractional marketing specialists. Tasks will fly off your to-do list and into the waiting arms of experts. You'll never feel more relieved — or prouder of your marketing.
Meet our happy clients
We know how frustrating it is to have a great marketing strategy — but not the time or expertise to execute it consistently. That’s why we’ve spent the last 6 years helping dozens of organizations execute consistent and effective marketing.
Go to marketing school
Every team, every industry, every budget
At Hella Good Marketing, we know you want to be a thought leader in your space. In order to do that, you need consistent, high-quality marketing execution. The problem is, you just don’t have enough hours in the day or expertise to do it well — and regularly.
It’s like you’re pedaling furiously, but going nowhere.
We believe it’s just plain wrong for you to have to work so hard and still not be able to see your marketing dreams come to life. Honestly, it’s infuriating. That’s why we connect you with fractional marketing specialists who execute for you. They make things move in the direction you want to go.
Here’s how it works: We’ll have a conversation, complete a marketing assessment, and start executing your marketing plans. When you hire Hella Good Marketing, you’ll finally stop feeling like you’re constantly behind the eight ball and start feeling proud of your marketing.
FAQs
You've got questions, we've got answers.
You’ll invest a one-time fee of $1,500-$3,000 for the 30-Day Marketing Assessment package depending on the scope of your marketing needs. Completing this is a prerequisite of signing a retainer with us.
For retainers, you should plan to invest at least $1,000 per month per marketing specialist.
We offer discounts for 3-month, 6-month, and 12-month commitments.
We encourage you to submit a monthly budget during our first conversation. We’ll shape our assessment and retainer around it.
Our prices tend to be lower than a traditional marketing agency’s prices. That’s because we connect you directly with specialists, leaving no need for admin or overhead fees.
The 30-Day Marketing Assessment is the first step to get to know your marketing — and for us to get to know each others’ working styles. We want to make sure that:
- We have a healthy professional relationship and
- We understand the depth and scope of the marketing services we’ll need to provide you to make an impact. This helps us provide an accurate quote for subscription services.
During the assessment, we review your existing marketing strategy, tools, and assets. We’ll require temporary access and you may be asked to participate in meetings to help us with this process.
At the end of the assessment, we’ll submit a recommended cross-channel marketing strategy and a checklist of action items. These assets are owned by you — your team can execute them or you can purchase subscription services for our fractional marketers to execute them for you.
We’d be delighted to execute marketing services for you on a subscription basis. Here’s how it works:
- We’ll determine your budget and marketing needs.
- We’ll charge you a flat fee on the first business day of each month with a payment method on file.
- We’ll connect you directly with fractional specialists for each marketing area you need execution in.
- You’ll receive a pre-determine bucket of hours with which you can delegate tasks to each marketing specialist within a month. Hours do not roll over if unused.
You’ll sign a 12-month contract that locks in pricing. However, you can increase, decrease, cancel, or re-start any and all services with 30-days written notice.
However, you will receive discounts if you commit to not decreasing or canceling hours in a 3-month, 6-month, or 12-month period.
We want to make sure you always get the best service and best prices. If you determine we’re not a good fit or if something changes with your budget, you do have options.
You can increase, decrease, cancel, or re-start any and all services with 30-days written notice.
However, you will receive discounts if you commit to not decreasing or canceling hours in a 3-month, 6-month, or 12-month period.
For subscription services, you or someone on your team will be responsible for communicating directly with your specialist about tasks and projects you need them to complete. We highly recommend adding them to your existing work management and communication tools.
The bucket of monthly hours does not roll over from month to month if unused. Our specialists will check in with you to make sure they’re using all their hours. However, it is ultimately your responsibility to make sure specialists use up their time.
Many marketing agencies hire full-time marketing generalists who are stretched thin across multiple clients. And these agencies also tend to charge you fees for administration and project management.
Through our unique referral network of experienced fractional marketing specialists, Hella Good Marketing connects you directly with experts focused on one niche area of marketing. That means fewer fees, lower rates, and higher-quality work.
Everyone wins.